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This course provides an overview of the forms of advertising available on the Internet.
Objectives:
After completing this course, students will be able to:
- Promote a business on the Internet
- Plan an advertising program
- Locate advertising customers
- Compare the different formats of Internet ads
- Describe the future direction of Internet advertising
Topics:
- Internet Promotion
- Finding Your Customers
- Designing Your Ads
- Drawing Customers to Your Site
- Looking to the Future
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