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This course provides an overview of marketing options available to an online business, such as data mining and external promotion.
Objectives:
After completing this course, students will be able to:
- Identify the elements in an effective face-to-face promotion
- Describe the relationship between public relations and e-commerce
- Use data mining as a marketing tool
- Explain niche marketing
Topics:
- External Marketing
- The Road Show
- Public Relations and Investor Relations
- Data Mining and Marketing
- Extracting and Analyzing the Data
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